I’ve been captivated by Shark Beauty for quite some time now. Ever since I got my hands on a Shark FlexStyle, the beauty arm of the cleaning brand has slowly but surely taken over my personal collection of home and lifestyle products. But now, I have to make room for a new shelf of Shark Beauty-branded goodies, as its latest venture, the CryoGlow LED face mask, lands Down Under next month.
Shark introduced new skincare-focused products to global markets last year, including the CryoGlow, helping expand the brand into further areas of beauty tech. If the tail end of last year is anything to go by, LED face masks have had their time to shine in recent months, with many hopping on board the viral beauty tech trend and adding a light-emitting mask to their skincare routine.
That said, LED face masks don’t come cheap — and frankly, it has to be good, or you might as well be sitting in front of a lamp and hoping it helps your acne. Thankfully, the CryoGlow has been met with rave reviews across social media and publications, scoring a solid 4 stars in our own review.
Any Aussie beauty lovers keen on snapping up the CryoGlow won’t have to wait long — Shark has already posted the waitlist on its website, so that eager beavers can get an email notification within hours of release. The exact release date? Well, that’s still unknown for now, but Shark has assured us that it’ll be available sometime in March, and AU pricing deets remain TBC.
Using LEDs to nip skin concerns in the bud
(Image credit: Tom’s Guide)
In our Shark CryoGlow review, Tom’s Guide’s Homes Editor, Millie, noted that after using the face mask for six months, it has become an integral part of her evening routine, making her “look healthier and glowier from the inside out”. She also found CryoGlow’s under-eye cooling patches were “life-changing”, despite the mask’s rather bulky appearance.
Using a range of colours to treat different skin concerns, Shark’s CryoGlow emits specific wavelengths of light that penetrate the skin at various depths and trigger biological reactions. These light settings are known as four different “treatments”, which will emit select LED colours. Those treatments are:
- Better Ageing: a six-minute treatment that uses red and infrared LEDs aimed to tackle fine lines and firm sagging skin.
- Blemish Repair: an eight-minute setting for those who suffer from acne, using blue light to kill acne-causing bacteria and reduce redness for a more even and clear complexion.
- Skin Sustain: uses a range of lights (blue, red, and infrared) over four minutes to enhance skin radiance and preserve optimal skin condition
- Under-Eye Revive: uses dedicated under-eye pads to cool and soothe tired or dry under-eyes for a tightening effect.
The main critique of the CryoGlow, however, came down to pricing. In the US, the device is priced at $350, which is around AU$500. Now, to me, that’s a tough pill to swallow for any beauty product, let alone an LED mask. Granted, AU pricing has not been announced quite yet, but it may be worth the (hefty) investment if you want to revitalise your skincare routine.
And if I’m being honest, I can’t wait to get my hands on one — but mainly, to scare the bejeezus out of my husband while using it.
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