Apple CEO Tim Cook has confirmed that the company will reveal new products starting on “Monday morning,” March 2. This will kick off what is expected to be a three-day bonanza of product announcements.
This includes a press “experience” on Wednesday where Tom’s Guide will be in attendance to try out whatever new devices Apple announces.
A little teaser
Cook’s teaser is a short video where an incomplete Apple logo is shaped with a squeeze and flick on a silver aluminum background.
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A big week ahead. It all starts Monday morning! #AppleLaunch pic.twitter.com/PQ9gM2Gl2rFebruary 26, 2026
“A big week ahead. It all starts Monday morning! #AppleLaunch,” the text reads. It’s clear that Apple plans to announce new hardware even if the message is a bit cryptic
Outside of the press experience in New York City, London and Shanghai, we don’t expect a big Apple keynote. Instead, the company will likely drop several press releases and product videos.
What we expect to see from Apple
(Image credit: Future)
Over the three days, we believe Apple will announce “at least five products” thanks to reporting from Bloomberg’s Mark Gurman and previous rumors.
On the for sure side of things, we expect to see the iPhone 17e, a new iPad Air M4, and a refreshed entry-level iPad. The biggest announcement should be the rumored low-cost MacBook that could launch in yellow and green.
Additionally, is rumored to launch either a refreshed Mac Studio or a new Apple Studio Display. Based on Gurman’s reporting the Studio Display appears close to shipping so that feels more likely to launch.
Tom’s Guide will be on hand to experience the launches and give you first impressions of whatever Apple announces.
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